Global Demand for Cruising up 68% in 10 Years
Throughout the course of 2015, Cruise Franchise has reported on the latest news and statistics from the cruise industry. A lot of our statistics are sourced from CLIA (Cruise Lines International Association), who release their various findings periodically. Their latest release “Contribution of Cruise Tourism to the Economies of Europe” goes into great detail about the economic benefit of cruising as a whole, the jobs it creates and the most popular locations to embark on a vessel.
The document pulls together statistics from a ten year period, depicting the change between 2004 and 2014. Cruise Franchise takes a closer look at the findings and what they could mean for the future of cruising.
Increase in Demand
Between 2004 and 2014, the cruise industry has experienced an exponential rise in demand around the world. The demand for a cruising holiday grew from 13.07 million in 2004 to 22.04 million in 2014, a rise of 68%. In fact, the industry in a global sense has grown steadily year on year, although some areas have experienced a higher rate of growth than others.
North America has seen the smallest overall growth, rising from 9.14 million in 2004 to 12.16 million in 2014. Europe has seen a much larger overall rise since 2004 (2.8 million) but has risen at a much slower rate in recent years. The region saw a growth in demand of just 240,000 between 2011 and 2014. The rest of the world has seen the largest overall growth, with demand increasing 200% since 2004. This vast growth could be accounted for by Asia, where both Carnival Corporation and Royal Caribbean Cruises Ltd. intend to send more vessels in the years to come.
Cruising from UK/Ireland
For the first time, the UK has been toppled from its top spot in terms of cruise passengers by source country. As of 2014, Germany holds a 27.7% share of all cruising passengers from Europe and this could be partly down to new ships such as Mein Schiff 4, which is owned by TUI Cruises. UK/Ireland sits in second place, with a 25.7% share of passengers.
This figure has dropped in recent years, but this is due to a fall in the number of vessels being deployed out of the British Isles. However, it is hoped that new vessels such as P&O Cruises’ Britannia and Fred. Olsen Cruise Line’s decision to cruise from more ports around the UK may have a positive impact.
56% of all Europeans cruised in the Mediterranean and Atlantic Isles in 2014, whilst 22% cruised around Northern Europe and the remaining amount cruised outside of Europe, primarily in the Caribbean.
Despite the number of UK passengers taking a cruise has fallen over the last year, the UK remains one of Europe’s most popular locations to embark on a cruise. The UK sits in third place behind Italy and Spain with 942,000. Over 60% more passengers embarked on a cruise from the UK than from Germany in 2014.
According to the report, the UK’s premier embarkation ports are Southampton, Harwich and Dover; although more cruises are departing from ports such as Newcastle, Liverpool and Edinburgh. There are also plans to build new terminals in Greenwich, providing access to London, and in Hull, which will be built in time to coincide with the UK City of Culture celebrations.
If you are a regular cruiser and have embarked on many fabulous journeys across the seas, you may be interested in the unique business opportunity presented by Cruise Franchise. Provided you have good people skills and strong business acumen; we will be able to provide extensive training that enables you to earn commission on every booking you secure.
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