Virgin Cruises rebranded as Virgin Voyages

Richard Branson

Richard Branson
Image Credit: David Shankbone

The word “cruise” has a different definition for each person. To some, the word may encompass a way of exploring the world, visiting small and otherwise unreachable villages, stunning landmarks, and charming towns. To others, it means being pampered around the clock by a personal butler and enjoying fabulous cuisine on board a floating resort.

It may come as a surprise, then, to know that Richard Branson hates the word “cruise” and has, to this day, never set foot on board such a vessel. The Virgin Group founder said “The name cruise is pretty awful so I don’t like that. I don’t know why people call their companies cruise companies.”

This particularly comes as a surprise when you consider that the Virgin Group founder has launched his own cruise line, with the first vessel set to join the fleet in 2020. On Tuesday, therefore, Branson announced a major rebrand of his cruise line which saw Virgin Cruises officially become Virgin Voyages.  

Richard Branson and Virgin Voyages CEO Tom McAlpin want to redefine cruising and create a brand that appeals to those who wouldn’t currently embark on a cruise. Speaking to the Miami Herald, the billionaire stated: “The only reason we ever go into a new industry is if we feel it’s lacking in something and I think the cruise industry, there is a lot of people who just would never go on a cruise ship.”

“We basically decided, ‘Let’s have a blank sheet of paper, let’s create the kind of voyage company that we would like to go on,’ and that’s what we’ve done.”

Full details of the line and the design of the ships are yet to be announced, but it is known that the company has signed a multi-billion dollar contract with the Italian Fincantieri shipyard for three mid-sized, 110,000-tonne, 2,700 passenger ships. The first vessel will sail out of Miami, offering cruises around the Caribbean and could potentially dock in Cuba.

One feature that has been confirmed for Virgin Voyages is a clean energy system, following the announcement of a partnership with the Swedish firm Climeon Ocean. The aim of this partnership will be to reduce carbon dioxide emissions by converting the heat generated by ship engines into electricity for on board use. Each Virgin Voyages ship will feature six Climeon units, which will collectively save 5,400 tonnes of carbon dioxide per year.

These announcements prove that, although the cruising industry is made up of many lines, each of which promising to accommodate to a different niche; there is still room for new products to be introduced. There is still over three years to wait before the launch of this exciting new brand, but we at Cruise Franchise will ensure you are up-to-date with the latest news and announcements.

If you love cruising and are eager to share your passion for cruising with others, why not consider the Cruise Franchise business opportunity. We will provide comprehensive training and full support to ensure you can turn your love for travel into a successful career.

For more information, contact us via the freephone number above or complete the Online Enquiry Form.

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