Worldwide Cruise and Travel Statistics Worth Noting Down
The cruise industry has gone from strength to strength, proving to be continuously more profitable ever year and cruise ships are being built all the time in an attempt to continue to supply demand.
There are many tips to creating your own success with GoCruise Franchise and being knowledgeable about the holiday cruise and travel industry can be highly advantageous when talking to potential customers.
Having your own background and passion for cruise holidays is good to have for a personal recommendation but when it comes to where the rest of the world likes to travel; it's good to have market knowledge too.
It may be common knowledge that Transatlantic and Caribbean cruises are very popular but what about the smaller nations attracting a growing number of tourists in recent years?
Every customer is different but these statistics provide a flavour of the industry and general travel trends which could come in handy when it comes to marketing.
It is well worth noting that the United Kingdom was fifth highest nation for general tourism expenditure in 2013 with a total $52 billion being spent.
It's a fact that the people of Britain love to travel for leisure and whether it be by land, sea or air; it is showing no signs of dying down in the years to come.
But where do the tourists like to travel the most?
The term "supply and demand" springs to mind which is emphasised by the next couple of graphs demonstrating how cruises are spread throughout the world.
From these two pie charts, it is clear that cruises to the Caribbean constitute for a massive 37.3% of the worldwide cruising capacity.
This is perhaps understandable considering the crystal blue waters and white sands which many consider to be true luxury on earth.
As a franchisee, you can expect to take many requests for cruises in the Caribbean and this should be considered when structuring your website and considering your marketing approach but what about the areas which have grown and shrunk in capacity?
Cruises to the Mediterranean may have taken a 1% drop on 2013 but this could be explained by a 1.3% increase in cruises around the rest of Europe - especially with Baltic and Norwegian Fjord cruises proving popular.
South Pacific cruises are proving more popular as well and this could be down in part to the recent Lord of the Rings and Hobbit films which have showcased the area's natural beauty.
The South Pacific islands have been a particular travel highlight for British people for many years and with so much to see and do in the area; a cruise to this area may be considered a good option.
Asia has also seen a small increase in cruising visits and this could be a result of a recent boom in tourism to countries such as the United Arab Emirates, Singapore, Thailand, Japan, Myanmar and China.
Whilst the graph above depicts how cruise tourism is split between the continents, it does not signify which specific nations or areas are receiving continuously more passengers year on year.
It is worth knowing which nations are receiving high numbers of tourists year on year, so that when your customers start enquiring - you have the product knowledge at hand to provide.
This graph labels general tourism trends from around the world between 2012 and 2013 and although there were nations receiving higher numbers of passengers - the above shows 10 nations that each received some of the highest percentage increases in visitors from around the world.
The two African nations represented on the graph, Morocco and Tunisia, neighbour the Mediterranean sea - which remains a popular cruising route.
Visits to Northern Africa are regularly included on Mediterranean cruises which will help boost the African nations' international tourism reputations and provide an alternative to European destinations.
More people are opting to travel to the Middle East than ever before and the jewel of the area, United Arab Emirates, is receiving a sharp rise in tourism - emphasised by an 11.3% rise between 2012 and 2013.
The luxurious cities of Dubai and Abu Dhabi are a perfect haven with tranquil beaches, luxury and strong Arabian culture and both are likely to be tourist hot spots for years to come.
Dominican Republic, Peru and Puerto Rico all received sharp increases in the number of visiting tourists between 2012-2013 - with Peru in particular receiving a boom in tourism after also receiving a 9.5% increase between 2011-2012 (not shown on graph).
These statistics also re-emphasise the Americas reputation in the cruise industry - particularly the Dominican Republic which proves the popularity of the Caribbean region as a whole.
Russia has seen an increase in tourism and this could be a result of the rise in popularity of cruises around the Baltic region; as well as being the host of the 2014 Winter Olympics.
Despite economic turmoil over the last few years, Greece is showing signs of recovery in terms of tourism and has been re-established as a key destination in Mediterranean cruises.
If ever proof was needed to emphasise the strength of cruise tourism, the graph above solidifies this idea.
The industry has a seen a continuous rise in revenue since 2009 and early projections suggest this trend is likely to continue.
More tourists are becoming interested in cruise holidays and there are many new ships expected to launch in the next couple of years - each being built larger and with continuously more modern facilities.
Staying up to date with market trends and statistics will enhance your reputation as a GoCruise Franchisee and will have a positive impact on your customers.
Whilst these graphs provide a good starting knowledge; it is also worth following press releases, annual reports and customer satisfaction statistics from individual cruise providers to enhance product and cruise knowledge as a whole.