Geoff reports directly to the Managing Director of Fred. Olsen Travel and is responsible for the operations of the Fred. Olsen Travel cruise brands, delivering strategy and direction across the group, including the associated Franchise support services. He represents Fred. Olsen Travel, its staff and franchisees commercially to cruise industry suppliers, facilitating close ties and improved performance. By developing new business opportunities, Geoff ensures the operation of the organisation meets the expectations of the board, Managing Director and shareholders.