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How to sell World Cruises

Following our post on the longest cruise itineraries currently available, Cunard and P&O Cruises have released details of brand new world cruise itineraries for 2017. Both Arcadia and Aurora will embark on world cruises, sailing in opposite directions out of Southampton; whilst all three Cunard ships will sail on unique itineraries out of the British port city.

Embarking on a world cruise is a huge commitment, but enables the traveller to see the world in perhaps the easiest way possible. Whilst these may sound appealing to everyone, they are more accessible to those with no working commitments. This week, Cruise Franchise provides a range of tips and advice on how to sell world cruise itineraries to discerning travellers.

Plan Ahead

As previously stated, embarking on a world cruise is a huge commitment and, due to popularity, these itineraries will get booked up very quickly. Many world cruises tend to depart in January, enabling guests to escape the British winter months. Ensure you go through each of the following factors carefully and thoroughly and make recommendations based on what you think your customer is most likely to enjoy.


Unlike air travel, there are no luggage restrictions to take into account when embarking on a cruise. Obviously, this factor can be taken full advantage of if the cruise in question embarks and disembarks from the UK, as this ensures passengers do not have to worry about luggage or how many goods they acquire whilst on board. If a world cruise departs from a port elsewhere, transporting your customer’s luggage could prove more difficult.


Whilst a lot of cruise itineraries are marketed as ‘World Cruises’, many will take you to or around a specific region. These itineraries may provide a deeper insight into destinations such as Australia, Africa or South America before returning to either the UK or your final port of call. A world cruise will enable the passenger to see the world, with selected itineraries providing the possibility to visit destinations across six continents.

On board Costs

The price paid up front for the cruise may not necessarily reflect the day-to-day on board spend for things such as gratuities and excursions. An excursion in each of the ports visited will hike up the price, whilst some firms also offer more expensive excursions such as trips to Machu Picchu or an African Safari. You’ll also want to take services such as Wi-Fi and laundry into account and attempt to tally up the estimated expenditure for your customer.


Such an extensive journey will require extensive insurance cover. Many firms will fail to offer cover for trips over the duration of 30 days, whilst other firms have an age limit for longer trips. Search around online and you will find firms that are able to cover the following factors, as well as offering a payout limit that will cover the cost of a world cruise.

Passports, Visas and Vaccinations

Your customer will require a minimum of six months remaining on their passport to visit most countries around the world – but you’ll also want to ensure there are enough blank pages to gain a stamp from each country visited. Countries outside the EU need to be well researched and Visa prices acquired. Travel into the southern hemisphere or close to the equator and the likelihood is that your customer will require vaccinations and medication – which must also be tallied up.


Fortunately, many of these additional costs can be counteracted - if your customer books early enough. Cruise lines will often offer incentives for customers to book in good time and perks may include onboard credit per cabin or flights where appropriate.


Whilst the lowest price for an inside cabin on board P&O Cruises’ Aurora’s World Circumnavigation itineraries starts at £9,599pp, other customers will seek the highest level of luxury. There are many options available, including Cunard’s Queens Grill accommodations, where 2017 World Cruise prices start at £43,299pp.

Always put the customers need first. Work out what their needs are and go from there, ensuring they are always kept in the know and every query is dealt with in an expert manner, without hesitation. If you’re an expert in sales and fancy embarking on a new challenge, why not consider becoming a specialist with Cruise Franchise?

Our dedicated and highly experienced team are ready to answer any questions you may have.

Contact us via the Freephone Number above or complete an Online Enquiry Form.

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