On the 9th February, Cruise Lines International Association (CLIA) released the State of the Cruise Industry Report for 2015. CLIA release their reports on an annual basis and each report outlines current trends within the industry and how things are likely to continue for the upcoming year. Once again, strong growth is predicted for the year ahead and there are several other key findings which may help to paint a picture of the industry. GoCruise Franchise takes a closer look at the findings from the report and list the highlights worth noting down.
A record 23 million passengers are expected to cruise over the course of 2015, a 4% increase on the 2014 estimate of 22.1 million passengers. Excitingly, the cruise industry is due to receive a $4 billion cash injection which will be invested in new ships. There are new ports appearing on itineraries all the time; with the number of cruise ports around the world standing at nearly 1,000.
Many of the newer ports are based in Asia where cruising is growing ever more popular; whilst there is a general effort for more ports to contain UNESCO World Heritage Sites. Additionally, there are a combined 22 new ocean, river and speciality ships scheduled to debut in 2015. Currently, 421 ships worldwide (270 Ocean and 151 River) accumulate for a total of 482,000 beds on the seas. The new ships for 2015 will boost this figure by a further 20,000.
Mega-size cruise ships are being constructed around the world with the ability to hold 5,000+ passengers; but these trends suggest most travellers enjoy smaller ships with personalised service. This is supported by the fact there are 22 new ships (16 river and 6 ocean) scheduled to launch over the course of 2015.
*Scheduled as of September 30, 2014
Once again, the Caribbean is the most popular destination for the upcoming year with 35% of the global capacity share. Despite this, these figures are down nearly 2% on 2014 and this will have undoubtedly contributed to increases for both the Mediterranean region and Asia.
Cruise providers are adhering to apparent traveller trends. These include: offering experiences to remember (excellent excursions and ports of particular interest); Celebrating an occasion or event; themed cruises; travelling to locations where it is possible to try local cuisine; and travelling in groups.
One of the most important amenities to feature on board any cruise ship of the 21st century is wireless internet. People like to stay connected all the time, wherever they go and the technology to make this possible on a cruise ship is constantly improving. Moreover, passengers enjoy having the latest technology on board and cruise lines are striving to provide the very best services.
Perhaps the most important finding of all is the responsibility of the travel agent with cruise customers. Whilst the internet and mobile devices are instrumental in how consumers book their cruise; the travel agent still plays an integral role. According to a recent poll, 70% of travellers book and plan their cruise via a travel agent.
Cruise Lines International Association is the world’s largest cruise industry trade association, with representation all around the world. CLIA represents the interests of both the travel agent and the cruise line, collaboratively ensuring travellers are well looked after on their cruise.
The fact 70% of travellers book through a travel agent sums up the opportunity the GoCruise Franchise presents. If you love cruising and want a flexible career in an industry that you love and enjoy, why not enquire about becoming a GoCruise specialist? If you have any questions, our dedicated team at GoCruise Franchise are ready to answer any enquiries you may have. Contact us via the Freephone number above or complete an online enquiry form.